Álex Corretja joins our brand as a new ambassador, marking a strategic move that ushers in a new era for STARVIE. The former professional tennis player returns to the courts alongside us to inspire a new generation of players under the motto “Break the Rules.”

Álex Corretja, the New Face and Voice of STARVIE

In this new chapter, we welcome Álex Corretja, former World No. 2 tennis player, who steps back onto the courts with a philosophy fully aligned with the Break the Rules spirit—STARVIE’s new campaign. A message that calls for a different approach to the game: competing against oneself, evolving through authenticity, and enjoying every shot as part of a constant growth process. His arrival symbolizes that vision: playing not to prove, but to feel and to keep evolving.

A New Era: Global Repositioning and Identity Redesign

After 23 years leading the padel industry, we are entering a pivotal moment in our journey. The new strategic plan consolidates us as a brand with global ambition, ready to inspire real players around the world with a refreshed visual identity and a bolder, closer, more authentic, and modern voice.

This transformation is driven primarily by technological innovation developed through STARVIE Labs. The use of cutting-edge materials, rigorous validation processes, and a player-centered approach strengthen the brand’s new positioning.

The 2026 Collection: Cutting-Edge Technology Serving Real Players

The new racket collection represents a leap forward in design and innovation. Developed in STARVIE Labs, it combines next-generation materials, outstanding playability, an expanded sweet spot, optimized balance, and molds adapted to different playing styles: control, power, versatility, and lightness.

More than just products, the collection introduces a new language of play: rackets designed not to fit in, but to stand out; not to follow trends, but to challenge your own rules.

Alejandro Fernández-Cid, CEO of STARVIE, states: “The signing of Álex Corretja and the launch of our new collection are two milestones that perfectly capture this new era. On one hand, a figure who embodies credibility and experience; on the other, rackets designed in STARVIE Labs with state-of-the-art innovation and technology. Álex’s voice enables us to carry this message internationally, leveraging his reputation to ensure our rackets are recognized and tested worldwide. We want every player to experience firsthand the quality and playability that set STARVIE apart, because this is the turning point that drives us to grow and look to the future with ambition.”

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